Jo is a seasoned marketing and communications strategist with over two decades of experience leading high-impact campaigns for global brands and innovative, commercially driven organizations. As a Fellow of the Chartered Institute of Marketing (FCIM), Jo brings both depth of knowledge and a passion for meaningful, results-driven work.

Her career has spanned fast-paced agency environments and senior leadership roles where she has driven strategy, innovation, and creative direction. Jo is known for her ability to craft clear, compelling narratives that connect with audiences and deliver measurable impact. She has a particular talent for building strong, collaborative teams and mentoring rising talent across the marketing and communications landscape.

Jo’s commitment to ethical, inclusive marketing is central to her work. She believes in using strategic communication to create positive change and strives to bring a human-centred approach to everything she does.

Beyond her professional achievements, Jo is a passionate advocate for long COVID awareness and education. With close family members directly affected by the long-term impacts of the virus, she has seen first-hand the urgent need for greater understanding and support. She is proud to be driving a female-owned initiative focused on long COVID education—aimed at amplifying patient voices, improving access to evidence-based information, and helping shape a more informed and compassionate future for those affected.